The development of the innovative Vanishingspray puts Expo-Line further on the football map. An easily exportable product with which Expo-Line aims to go global.
‘The negotiations with Brazil were almost complete for the World Cup 2014, but unfortunately we dropped out at the last minute. In the meantime, we have been appointed official supplier to UEFA and are now also aiming at the World Cup in three years’ time in Russia. Meanwhile, we are in an advanced negotiation phase there. It did surprise me that Russia – despite its anti-European stance – still opened the gate.’
How Expo-Line handles its exports? ‘First of all, we focus on the federations with possible distributors underneath. Being able to make the right contacts is very much what our industry is about. In Belgium, we have good contacts with the RBFA and with the football federations. But we also work closely with the Sports Technology club.’
‘With the Vanishingspray in particular, our aim is to first get a foothold in the federations internationally. In a second phase, we will look to supply other products as well.’

Not all countries open the door just like that.
‘Now that we have to start supplying 54 members of UEFA, we do encounter some problems export-wise with e.g. Kazakhstan, Azerbaijan and Turkey where our Vanishingspray is not allowed to be shipped by air because it is considered a dangerous good.’
‘That is why we are now working on some inspections to eliminate that problem. So if there is one important piece of advice I can give to other entrepreneurs: surround yourself with the right people and get proper guidance, including legal advice.’
SOURCE: Xport-stories, Unizo Magazine, p 26.